F.A.Q.'s


FAQ

WHAT IS HOGAN MEDIA RELATIONS?
Hogan Media Relations is an independent media relations/publicity company. The ultimate goal of the company is to ensure the Artists are not only having their music heard but also gaining the necessary exposure they deserve to move their career forward and allowing the artist to focus on what they do best... Creating Music!

WHAT EXACTLY DOES A MUSIC PUBLICIST DO?
The short answer, we gain publicity for your music!  The goal of a good publicist is to bridge the gap between the artist and the media.  The Media could be things such as, Campus Radio, Magazines, Blogs, TV, etc... thus allowing the artist to focus on their craft and not worry about the dreaded "shameless self-promotion".

WHAT TYPE OF SERVICES DO YOU OFFER?
We offer services such as:
  • Album Reviews: Magazines (Print & Online), Website, Blogs and more... 
  • IInterviews: Magazines (Print & Online), Radio, Website, Blogs and more...
  •  University & Independent Radio Promotion and Tracking.
  •  Press Release Creation and Distribution.
  • Publicity Support for Touring Artists.
  • Marketing and Advertising Guidance.
  • Preparing Business Plans and Grant Applications
  • Professional Photography (Provided by Kelly Lynn Martell - http://www.kellylynnmartell.com)
  • Creative Consultation*


DO YOU OFFER OTHER SERVICES THEN THOSE LISTED?
We can be very creative and are only limited by our own, and the clients, imagination.  If you have a great idea on how to market your band or event we are confident we can help you execute it.

HOW DO I KNOW IF MY BAND NEEDS TO HIRE A MUSIC PUBLICIST?
There are a couple of different reasons why you may want to hire a publicist:
  • You've just recently released, or are about to release, a new album.
  • You're planning a tour.
  • You want your music to be exposed on University/Campus Radio.
  • You're looking for Reviews to use as Press Quotes for an upcoming / current release.
  • You're looking to create exposure for something else big (i.e. your band is hosting a festival, doing a benefit show, etc...).

However, if the following reasons apply it is safe to say you don't need to hire a publicist:
  • The release you are trying to promote is a poorly made CD-R without a barcode.
  • You have not taken your band outside of your home town nor do you have plans to do so.
  • You play Top 40 covers at the local watering hole.
  • Your only fans are make-believe.


HOW MUCH WILL IT COST ME?
We really do understand the need of operating on an independent budget and will try to set out a publicity campaign which is reasonable both in scope and financially. All the campaigns we offer are custom to your project so depending on the scale and length. Our average campaigns fall within the range of $300.00 to $1000.00.

HOW WILL I KNOW HOW MY MONEY IS SPENT?  (AKA HOW DO I KNOW YOU AREN'T RIPPING ME OFF?)
Hogan Media Relations was started by musicians for musicians... We will work hard to gain exposure for you, so that you can do what you do best and create and perform your music.  We will provide a detailed itemized chart of where your album was sent, if it has been confirmed received, if the album was reviewed or if it is charting on radio.   We will also provide a digital copy of any press clippings for your records. 

WILL YOU WORK MY BAND EVEN IF WE AREN'T HEAVY METAL?
Yes, Yes and Yes! Despite what many people may believe we are avid fans of a wide range of music and even though Diminished Fifth Records and Horns High are pretty much exclusive to the heavier genres of music Hogan Media Relations will work with any bands that we believe can genuinely benefit from our publicity services.

Even though the business world is focused on 'Making (aka Taking) Money' we will NOT work with your band, company or event if we are not sincere in promoting it and are not 100% behind you. Because let's be honest, what good is a passionless publicist?

DO YOU OFFER A REFERRAL PROGRAM?
Yes. If you are spreading the good word of Hogan Media Relations we will reward you by offering you 15% off any publicity services we offer over $250.00.*

*Discounts offered to a maximum of $100.00. Not valid with any other offers or specials.

I NEED TO KNOW MORE...
Please contact me directly for any other questions or concerns.
-Josh Hogan
(E) josh@hoganmedia.ca
(T) 902.499.8558